Cassie

How to Grow Your Audience on Instagram the Right Way

We’re going to take a bold stance. No matter who you are or what business you own, you probably would never complain about getting more followers on Instagram. The right ones, at least.  Are we right? See, here’s the thing: More followers mean more awareness. And that typically means more business for you, which — of …

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How to Get Verified on Instagram in 2021

In 2018, Instagram started allowing users to request to be “verified” on the app. Most social media gurus and content creators know exactly what this means: a blue checkmark indicating that… you made it. Jokes aside, the blue checkmark means you’re an established figure. If you’re looking to verify your profile or your business profile, …

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How to Achieve a Perfect Instagram Aesthetic in 2021, Trends and All

We can all admit that Instagram aesthetics have gone through their fair share of changes. From the first launch of the app to the stylized glamour shots, there’s really no set Instagram aesthetic… so far, that is. Now that we’re halfway through 2021, we can safely say that there’s a prevailing “look” on Instagram. Not …

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How the 2021 Instagram Algorithm Works

We hear a lot about social media strategy, paid vs. organic and of course, the infamous Instagram algorithm. But does the algorithm even matter? Our answer: Absolutely. The algorithm is more than an arbitrary set of rules. It’s your key to unlocking the Rubik’s cube of do’s, don’ts, and maybes that end up defining the …

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Complete Guide of all the Instagram Features and How to Use Them

We all know a good deal about Instagram… right? We know it’s a social media platform, it’s the leading platform for photo and video content, and it’s beginning to evolve the marketing industry as we know it. Anyone who is a digital marketer, content creator, or influencer knows just how important it is to constantly …

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20 Ideas for Creating Better Content, Captions, Stories and More

Content. We hear about it all the time. Content strategy, social content, website content — the list goes on. While it’s important to be forward-thinking with all aspects of your brand’s content, there’s one platform that stands out among the rest: Instagram. If you’re looking to optimize your content this year (captions, stories, hashtags and …

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